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What Makes a Website V.I.A.B.L.E?
Visibility
Your site is on the internet, so it's findable. But how is it found? And how findable is it?
Intelligence
The most important attribute of a website is the data it collects and how you use it.
Accessibility
Your website is an employee who works 24/7, it needs to be accessible no matter what.
Branding
The branding of your website sets the tone for the company. It's what people remember.
Legitimacy
The presence and look of a website are what convince clients that you do in fact exist and are trustworthy.