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We make digital marketing simple, with clear tips for local businesses and fresh updates on what’s working right now.

Updates

Visibility Is the New Backlink

Google’s AI Overviews are tuning out technical SEO and tuning in to brand chatter. Let’s not sugarcoat it; backlinks aren’t what they used to be. Google’s AI Overviews, the new gatekeepers of search visibility, are giving more weight to how often your brand gets...

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The Silent Surge and the Synthetic Storm

Threads gains traction while AI-fueled misinformation spreads like wildfire Let’s start with the thing nobody wanted to bet on last summer: Threads. After its buzzy launch and equally dramatic nosedive, most marketers filed it under “nice try” and moved on. But here...

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The Cost of Content

As AI floods the stack, marketers are learning that cost isn’t just measured in dollars. Let’s start with a number: $2 per million input tokens. Sounds cheap, right? That’s what OpenAI charges for GPT-4.1 to read your prompts. But if you want it to talk back, you’ll...

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The Humanized Machine

How AI and Authenticity Are Rewriting B2B Brand Playbooks Let’s start with something that used to sound impossible: B2B brands getting funny on LinkedIn. Not quirky, not “relatable,” but actually funny. HubSpot’s social team has pulled it off, and the numbers back...

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From Landing Pages to Language Models

As AI reshapes discovery and decision journeys, marketers must rethink both where they show up and how they persuade once they arrive. Let’s start where most users now do: inside a chatbot’s answer box. Ahrefs just dropped a hefty guide to 15 Answer Engine...

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Tips

What Is a Brand Voice?

Today we’re talking about brand voice. You know, that thing companies use when they want to sound like more than just a logo and a legal entity. It’s how brands go from “just another business” to “oh, I love them.” And yes, it’s about the words, but it’s also about...

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What Is a Content Calendar?

Today we’re talking about content calendars. Glamorous? Not really. Useful? Like a Swiss Army knife for your marketing team. If your content strategy is the big idea, your content calendar is the part that actually gets things done. It’s the difference between “We...

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Strategy vs. Tactics: What’s the Real Difference?

Today we’re talking about strategy versus tactics—the classic digital marketing mix-up. It’s kind of like confusing a recipe with the act of cooking. One tells you what you’re making and why it matters; the other involves a lot of chopping, stirring, and hoping you...

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How YouTube Ads Target Local Customers

Today we’re talking about YouTube Ads. You know YouTube, the place where people go to learn how to tie a tie, fix a toilet, or watch a raccoon eat grapes with its weird little hands. But beneath the chaos, there’s a goldmine for local businesses trying to reach people...

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What Is a Campaign?

Today we’re talking about marketing campaigns. Not the kind with slogans on buses or people in suits shaking hands, but the digital kind; the ones that quietly follow you around the internet after you Google “best waterproof sneakers.” You know the ones. They’re...

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