We make digital marketing simple, with clear tips for local businesses and fresh updates on what’s working right now.
Drive Website Traffic in Reno, Nevada
Let’s be honest. If your website’s sitting out there in the digital desert without traffic, it might as well be a billboard on a dirt road. And in Reno, where the economy’s a quirky mix of tech startups, casinos, and local breweries, your marketing strategy needs a...
Updates
The New Signal Game
Authenticity vs. Algorithm in the Age of AI Let’s not sugarcoat it; the way content gets seen online is changing fast, and not always in ways that make sense. If you’ve been clinging to keyword density or backlink volume like they’re still the holy grail, this week’s...
CRMs Are Finally Acting Like They Know Us
Utilities and hotels are rewriting what customer relationships actually mean Let’s skip the platform leaderboard. That’s not the story. What’s more interesting is this: two industries that couldn’t be more different—utilities and hospitality—are suddenly doing the...
CRMs Without Borders
From fitness chains to freight networks, HubSpot’s CRM is stretching across industries with surprising ease When marketers talk CRMs, the conversation usually splits along familiar lines. Enterprise versus SMB. B2B versus B2C. You know the drill. But lately, there’s a...
AI and the New Creative Meritocracy
As generative tools mature, marketers must rethink what “quality” means, and how to scale it The novelty phase is over. Generative AI isn’t the shiny new toy anymore; it’s the workhorse in the room. HubSpot’s latest breakdown of ChatGPT-4o (yes, the one with memory)...
Signaling Strength in the Age of AI
Why perceived effort, online and off, is the new shortcut to trust Let’s just say it: effort still matters. Even now, when half the internet is written by machines and the other half is trying to outsmart them, people can still tell when you’ve actually tried. Turns...
The Human Touch, Reimagined
How zero-party data and emotionally intelligent AI voice tools are reshaping personalized marketing Personalization used to mean slapping a first name on an email and hoping the algorithm guessed right. Not anymore. With privacy walls going up and AI getting smarter...
Tips
How to Launch a Newsletter in Mailchimp
Today we’re talking about newsletters. Yes, those things clogging up your inbox next to shipping confirmations and “we miss you” emails from that one brand you bought socks from in 2019. But here’s the kicker: email newsletters still deliver one of the highest returns...
What Is a Drip Campaign?
Today we're talking about drip campaigns. Not the kind you wear ironically to a music festival, but the kind that quietly nudges people toward buying your product while you sleep. It’s like having a polite, persistent salesperson who never gets tired, never forgets a...
What Is the Metaverse in Marketing?
So, what on Earth is the metaverse, and why is marketing so interested in it? Picture this: you’re walking through a virtual mall, trying on shoes your real feet will never touch, chatting with avatars that look suspiciously like your coworkers, and buying digital...
What Is Evergreen Content?
Evergreen content. Sounds like something you'd find in a garden center, right next to the potted ferns. But in digital marketing, it’s a whole different kind of plant; less leafy, more linky. It’s the stuff on your site that keeps working long after the publish date....
What’s a Welcome Email Series?
Let’s talk about welcome emails. Not the kind you get from your dentist that says “Welcome to our family” with a clipart tooth and a Comic Sans signature. I mean the kind that actually works—the kind that makes people want to stick around, click things, maybe even buy...
What’s the Difference Between SEO and Google Ads?
Today we’re talking about SEO and Google Ads. Two tools, one goal: get people to your site. One plays the long game with strategy and patience; the other throws money at the problem and shows up immediately. It’s kind of like gardening versus ordering takeout. Both...