We make digital marketing simple, with clear tips for local businesses and fresh updates on what’s working right now.
What Is a chatbot?
Today we’re talking about chatbots. Those little pop-up boxes in the corner of your screen that ask, “How can I help you?” before you even know what you’re looking for. Some are helpful, some are glorified FAQ pages in disguise, and some? Some are just trying their...
Updates
The Brain, the Bot, and the Click
Why neuroscience and AI content preferences are converging to reshape digital strategy Marketers have already made peace with the idea that they’re not just writing for people; they’re writing for algorithms too. But now, something weirder is happening—the gap between...
Fresh Beats Familiar
Why AI Search and CRM Are Obsessed With What’s New Let’s start with the quiet shift that’s not so quiet anymore; AI search is putting a premium on freshness—not just as a nice-to-have, but as a measurable edge. According to new data from Ahrefs, when AI tools like...
Signal vs. Summary
What Still Gets Clicked in the Age of AI As AI eats the SERP, marketers are rethinking how to earn attention, and where it even lives now. Let’s not pretend we’re still debating whether to use AI. That ship sailed sometime between the third ChatGPT update and the...
The Vanishing Click
As AI Overviews take over search real estate, marketers have to rethink what visibility actually delivers. Let’s not sugarcoat it. Google’s search results are starting to feel like a walled garden. And the walls? Built by AI. According to fresh data from Ahrefs,...
Precision Isn’t Optional Anymore
AI and inclusive metrics are forcing marketers to get a lot more specific, a lot more often. Let’s not pretend this is just a trend. Between AI content tools and inclusive marketing strategies, the bar for what counts as effective has moved. It’s not enough to crank...
The New Signal Game
Authenticity vs. Algorithm in the Age of AI Let’s not sugarcoat it; the way content gets seen online is changing fast, and not always in ways that make sense. If you’ve been clinging to keyword density or backlink volume like they’re still the holy grail, this week’s...
Tips
What Is a chatbot?
Today we’re talking about chatbots. Those little pop-up boxes in the corner of your screen that ask, “How can I help you?” before you even know what you’re looking for. Some are helpful, some are glorified FAQ pages in disguise, and some? Some are just trying their...
Video Retargeting: Because Sometimes People Need a Second Nudge
You ever browse a product, think “Hmm, maybe,” and then forget about it completely until it stalks you across the internet? That’s not your imagination. That’s video retargeting, and it’s smarter than it looks. It’s also less creepy than it sounds, if you do it right....
What Is a CRM?
Let’s talk about CRMs. Not the sexiest acronym in the room, sure, but hear me out. If your business is juggling leads, customer emails, sales calls, and marketing campaigns in a dozen different tools or spreadsheets, a CRM is basically the adult in the room. It’s the...
Marketing for Plumbers
Marketing for plumbers? Oh, it’s not glamorous, but it’s wildly important. You’re not selling luxury watches or gourmet coffee. You’re selling peace of mind at 3 a.m., when someone’s basement is filling with water. And in that moment, people don’t browse. They...
What Is Marketing Automation?
Today we’re talking about marketing automation. You know, that thing your coworker keeps mentioning in meetings with a slightly smug tone, like they’ve figured out the secret to eternal marketing bliss. Turns out, they might be onto something; just not in the way they...
What Is Email Automation?
Ever wish you could clone yourself just to keep up with emails? Yeah, same. But since we’re still waiting on that feature (looking at you, Elon), email automation is the next best thing. It’s like hiring a tireless, invisible assistant who never sleeps, never forgets,...