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PS – Services – May 30, 2025
[title: Should Your Business Be Running Facebook or Google Ads?] You know that feeling when you’re trying to pick between two things that both sound right, but for totally different reasons? Like deciding whether to get tacos or sushi for lunch. That’s basically what...
Updates
From Landing Pages to Language Models
As AI reshapes discovery and decision journeys, marketers must rethink both where they show up and how they persuade once they arrive. Let’s start where most users now do: inside a chatbot’s answer box. Ahrefs just dropped a hefty guide to 15 Answer Engine...
Conversion Is a System, Not a Secret
Why high-performing ads and landing pages aren’t creative accidents; they’re engineered outcomes Let’s talk about landing pages. Not the pretty kind you show your boss in a slide deck, but the kind that actually converts. HubSpot just released a new guide, and while...
Age, AI, and the New Rules of Digital Visibility
Why surviving the algorithm now means playing the long game, and automating the short one If you’ve been wondering why your shiny new blog post isn’t climbing the rankings like it used to, you’re not imagining things. Organic visibility has become a slow grind....
The Long Game and the Lean Stack
Why SEO is aging in place while PPC is getting scrappier, and what that means for your content investment strategy Let’s start with a little reality check: SEO is getting older. Not in a tired, worn-out way, but in a “you’d better respect your elders” kind of way. A...
Tips
What Are Google Reviews?
Today we’re talking about Google Reviews. You’ve probably read one while standing in a parking lot, trying to decide if that taco place with 4.3 stars is worth the risk. (Spoiler: it usually is.) But from a business perspective, these reviews pack way more punch than...
What Is Facebook Ads Manager?
Today we’re talking about Facebook Ads Manager. Or as some marketers call it, “the dashboard that makes you question your entire budget at least twice a week.” If you’ve ever stared at a campaign wondering why your beautifully designed ad is getting outperformed by a...
What Exactly Is ‘Google Ads’ and How Does It Work?
Today we're talking about Google Ads. You know Google, the place where people ask things like “can dogs eat grapes” and “how tall is Zendaya.” Now imagine your business showing up right alongside those questions. That’s Google Ads in a nutshell: chaotic, powerful, and...