We make digital marketing simple, with clear tips for local businesses and fresh updates on what’s working right now.
Video Retargeting: Because Sometimes People Need a Second Nudge
You ever browse a product, think “Hmm, maybe,” and then forget about it completely until it stalks you across the internet? That’s not your imagination. That’s video retargeting, and it’s smarter than it looks. It’s also less creepy than it sounds, if you do it right....
Updates
CRMs Are Finally Acting Like They Know Us
Utilities and hotels are rewriting what customer relationships actually mean Let’s skip the platform leaderboard. That’s not the story. What’s more interesting is this: two industries that couldn’t be more different—utilities and hospitality—are suddenly doing the...
CRMs Without Borders
From fitness chains to freight networks, HubSpot’s CRM is stretching across industries with surprising ease When marketers talk CRMs, the conversation usually splits along familiar lines. Enterprise versus SMB. B2B versus B2C. You know the drill. But lately, there’s a...
AI and the New Creative Meritocracy
As generative tools mature, marketers must rethink what “quality” means, and how to scale it The novelty phase is over. Generative AI isn’t the shiny new toy anymore; it’s the workhorse in the room. HubSpot’s latest breakdown of ChatGPT-4o (yes, the one with memory)...
Signaling Strength in the Age of AI
Why perceived effort, online and off, is the new shortcut to trust Let’s just say it: effort still matters. Even now, when half the internet is written by machines and the other half is trying to outsmart them, people can still tell when you’ve actually tried. Turns...
The Human Touch, Reimagined
How zero-party data and emotionally intelligent AI voice tools are reshaping personalized marketing Personalization used to mean slapping a first name on an email and hoping the algorithm guessed right. Not anymore. With privacy walls going up and AI getting smarter...
The New Gatekeepers
As traditional channels shift and AI begins to influence discovery, marketers are finding power in agility, not authority. So, AI is now sending more traffic than Reddit. Let that sink in. According to fresh data from Ahrefs, AI tools like ChatGPT have started to...
Tips
What Makes a CTA Actually Work?
Let’s talk about the tiny piece of text that decides whether someone buys your product or bounces faster than a cat near a vacuum. Yep, we’re talking about CTAs, Calls to Action. The phrase itself sounds like a military command, but in digital marketing, it’s more...
What Is TikTok Marketing?
TikTok marketing. Sounds like something your teenage cousin might be better at than your entire marketing department. And you know what? That might not be far off. But don’t worry, no need to start dancing on camera just yet. Let’s break it down so it makes sense to...
How to Launch a Newsletter in Mailchimp
Today we’re talking about newsletters. Yes, those things clogging up your inbox next to shipping confirmations and “we miss you” emails from that one brand you bought socks from in 2019. But here’s the kicker: email newsletters still deliver one of the highest returns...
What Is a Drip Campaign?
Today we're talking about drip campaigns. Not the kind you wear ironically to a music festival, but the kind that quietly nudges people toward buying your product while you sleep. It’s like having a polite, persistent salesperson who never gets tired, never forgets a...
What Is the Metaverse in Marketing?
So, what on Earth is the metaverse, and why is marketing so interested in it? Picture this: you’re walking through a virtual mall, trying on shoes your real feet will never touch, chatting with avatars that look suspiciously like your coworkers, and buying digital...
What Is Evergreen Content?
Evergreen content. Sounds like something you'd find in a garden center, right next to the potted ferns. But in digital marketing, it’s a whole different kind of plant; less leafy, more linky. It’s the stuff on your site that keeps working long after the publish date....