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We make digital marketing simple, with clear tips for local businesses and fresh updates on what’s working right now.

Updates

CRMs Are Finally Acting Like They Know Us

CRMs Are Finally Acting Like They Know Us

Utilities and hotels are rewriting what customer relationships actually mean Let’s skip the platform leaderboard. That’s not the story. What’s more interesting is this: two industries that couldn’t be more different—utilities and hospitality—are suddenly doing the...

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CRMs Without Borders

CRMs Without Borders

From fitness chains to freight networks, HubSpot’s CRM is stretching across industries with surprising ease When marketers talk CRMs, the conversation usually splits along familiar lines. Enterprise versus SMB. B2B versus B2C. You know the drill. But lately, there’s a...

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AI and the New Creative Meritocracy

AI and the New Creative Meritocracy

As generative tools mature, marketers must rethink what “quality” means, and how to scale it The novelty phase is over. Generative AI isn’t the shiny new toy anymore; it’s the workhorse in the room. HubSpot’s latest breakdown of ChatGPT-4o (yes, the one with memory)...

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Signaling Strength in the Age of AI

Signaling Strength in the Age of AI

Why perceived effort, online and off, is the new shortcut to trust Let’s just say it: effort still matters. Even now, when half the internet is written by machines and the other half is trying to outsmart them, people can still tell when you’ve actually tried. Turns...

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The Human Touch, Reimagined

The Human Touch, Reimagined

How zero-party data and emotionally intelligent AI voice tools are reshaping personalized marketing Personalization used to mean slapping a first name on an email and hoping the algorithm guessed right. Not anymore. With privacy walls going up and AI getting smarter...

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The New Gatekeepers

The New Gatekeepers

As traditional channels shift and AI begins to influence discovery, marketers are finding power in agility, not authority. So, AI is now sending more traffic than Reddit. Let that sink in. According to fresh data from Ahrefs, AI tools like ChatGPT have started to...

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Tips

What Is a Drip Campaign?

What Is a Drip Campaign?

Today we're talking about drip campaigns. Not the kind you wear ironically to a music festival, but the kind that quietly nudges people toward buying your product while you sleep. It’s like having a polite, persistent salesperson who never gets tired, never forgets a...

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What Is the Metaverse in Marketing?

What Is the Metaverse in Marketing?

So, what on Earth is the metaverse, and why is marketing so interested in it? Picture this: you’re walking through a virtual mall, trying on shoes your real feet will never touch, chatting with avatars that look suspiciously like your coworkers, and buying digital...

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What Is Evergreen Content?

What Is Evergreen Content?

Evergreen content. Sounds like something you'd find in a garden center, right next to the potted ferns. But in digital marketing, it’s a whole different kind of plant; less leafy, more linky. It’s the stuff on your site that keeps working long after the publish date....

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What’s a Welcome Email Series?

What’s a Welcome Email Series?

Let’s talk about welcome emails. Not the kind you get from your dentist that says “Welcome to our family” with a clipart tooth and a Comic Sans signature. I mean the kind that actually works—the kind that makes people want to stick around, click things, maybe even buy...

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What’s the Difference Between SEO and Google Ads?

What’s the Difference Between SEO and Google Ads?

Today we’re talking about SEO and Google Ads. Two tools, one goal: get people to your site. One plays the long game with strategy and patience; the other throws money at the problem and shows up immediately. It’s kind of like gardening versus ordering takeout. Both...

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What Is Google Analytics?

What Is Google Analytics?

Today we're talking about Google Analytics. You know Google, they’ve been tracking your every digital move since before TikTok was a twinkle in Vine’s eye. And if you’re in marketing, odds are you’ve either used Google Analytics or pretended to understand it in a...

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