We make digital marketing simple, with clear tips for local businesses and fresh updates on what’s working right now.
Fresh Beats Familiar
Why AI Search and CRM Are Obsessed With What’s New Let’s start with the quiet shift that’s not so quiet anymore; AI search is putting a premium on freshness—not just as a nice-to-have, but as a measurable edge. According to new data from Ahrefs, when AI tools like...
Updates
The New Gatekeepers
Content is being made by machines and found by them too Let’s start with a simple truth: AI isn’t just helping marketers anymore; it’s starting to run the show. And nowhere is that more obvious than in video. HubSpot just dropped a ranking of the top nine AI video...
When AI Stops Guessing and Starts Representing You
Why training AI in your brand voice and rethinking SEO for AI search are now core marketing competencies Let’s start with something that’s been quietly shifting under our feet; AI isn’t just writing for your brand anymore. It’s starting to be your brand. Or at least,...
Build the Brand, Let AI Scale It
Why the smartest marketing strategies in 2024 start with identity, not output Let’s not pretend AI is the future of marketing. It’s already here, running campaigns, writing copy, and, when used well, actually making marketers look smarter than they are. A fresh piece...
The New Rules of Visibility
Why AI fluency and TikTok SEO are now essential tools in the marketer’s visibility playbook Let’s not sugarcoat it. If your visibility strategy still revolves around Google rankings and weekly blog drops, you’re playing last year’s game. Two things are shifting the...
The Hidden Costs of AI Scale
As AI content floods the web, marketers face a growing visibility problem When a blog post written by AI costs about $131 and a human one runs $611, you can see why marketers are reaching for the robot. That’s the latest from Ahrefs, which found that while AI content...
The Quiet Power of Scrappy Strategy and Smart Automation
What a newsletter founder and 66% of marketers know about scaling without burning out Tom Orbach didn’t spend a dime on ads. Not one. And yet, in under two years, he built a 40,000-subscriber newsletter that marketers now treat like a blueprint. His secret? Nothing...
Tips
What Is Evergreen Content?
Evergreen content. Sounds like something you'd find in a garden center, right next to the potted ferns. But in digital marketing, it’s a whole different kind of plant; less leafy, more linky. It’s the stuff on your site that keeps working long after the publish date....
What’s a Welcome Email Series?
Let’s talk about welcome emails. Not the kind you get from your dentist that says “Welcome to our family” with a clipart tooth and a Comic Sans signature. I mean the kind that actually works—the kind that makes people want to stick around, click things, maybe even buy...
What’s the Difference Between SEO and Google Ads?
Today we’re talking about SEO and Google Ads. Two tools, one goal: get people to your site. One plays the long game with strategy and patience; the other throws money at the problem and shows up immediately. It’s kind of like gardening versus ordering takeout. Both...
What Is Google Analytics?
Today we're talking about Google Analytics. You know Google, they’ve been tracking your every digital move since before TikTok was a twinkle in Vine’s eye. And if you’re in marketing, odds are you’ve either used Google Analytics or pretended to understand it in a...
What Is a Reputation Score?
Let’s talk about reputation scores. You know how your Uber driver’s rating can make or break your willingness to get in the car? Same idea, just scaled up and dressed in business casual. Whether you’re a brand, a public figure, or a local bakery trying to survive...
What Are UTM Parameters and Why You Should Use Them
Today we’re talking about UTM parameters. Not glamorous, I know. Nobody ever said, “Wow, those five little tags at the end of a URL really changed my life.” But you know what? If you’ve ever tried to figure out where your traffic is coming from and why half your...