We make digital marketing simple, with clear tips for local businesses and fresh updates on what’s working right now.
Marketing for Plumbers
Marketing for plumbers? Oh, it’s not glamorous, but it’s wildly important. You’re not selling luxury watches or gourmet coffee. You’re selling peace of mind at 3 a.m., when someone’s basement is filling with water. And in that moment, people don’t browse. They...
Updates
The New Gatekeepers
Content is being made by machines and found by them too Let’s start with a simple truth: AI isn’t just helping marketers anymore; it’s starting to run the show. And nowhere is that more obvious than in video. HubSpot just dropped a ranking of the top nine AI video...
When AI Stops Guessing and Starts Representing You
Why training AI in your brand voice and rethinking SEO for AI search are now core marketing competencies Let’s start with something that’s been quietly shifting under our feet; AI isn’t just writing for your brand anymore. It’s starting to be your brand. Or at least,...
Build the Brand, Let AI Scale It
Why the smartest marketing strategies in 2024 start with identity, not output Let’s not pretend AI is the future of marketing. It’s already here, running campaigns, writing copy, and, when used well, actually making marketers look smarter than they are. A fresh piece...
The New Rules of Visibility
Why AI fluency and TikTok SEO are now essential tools in the marketer’s visibility playbook Let’s not sugarcoat it. If your visibility strategy still revolves around Google rankings and weekly blog drops, you’re playing last year’s game. Two things are shifting the...
The Hidden Costs of AI Scale
As AI content floods the web, marketers face a growing visibility problem When a blog post written by AI costs about $131 and a human one runs $611, you can see why marketers are reaching for the robot. That’s the latest from Ahrefs, which found that while AI content...
The Quiet Power of Scrappy Strategy and Smart Automation
What a newsletter founder and 66% of marketers know about scaling without burning out Tom Orbach didn’t spend a dime on ads. Not one. And yet, in under two years, he built a 40,000-subscriber newsletter that marketers now treat like a blueprint. His secret? Nothing...
Tips
What Is a Reputation Score?
Let’s talk about reputation scores. You know how your Uber driver’s rating can make or break your willingness to get in the car? Same idea, just scaled up and dressed in business casual. Whether you’re a brand, a public figure, or a local bakery trying to survive...
What Is a Chatbot?
Today we’re talking about chatbots. Those little pop-up boxes in the corner of your screen that ask, “How can I help you?” before you even know what you’re looking for. Some are helpful, some are glorified FAQ pages in disguise, and some? Some are just trying their...
What Are UTM Parameters and Why You Should Use Them
Today we’re talking about UTM parameters. Not glamorous, I know. Nobody ever said, “Wow, those five little tags at the end of a URL really changed my life.” But you know what? If you’ve ever tried to figure out where your traffic is coming from and why half your...
What Makes a Good Video Ad?
Today we’re talking about video ads. You’ve seen them, on your phone, before YouTube videos, sandwiched between Instagram Stories, even lurking in the corner of your favorite recipe site. Some are great. Most are forgettable. A few make you want to throw your phone...
How to Run a Social Media Audit (Without Losing Your Mind)
Ever feel like your social media accounts are a bit like that junk drawer in the kitchen? You know, the one stuffed with old batteries, expired coupons, and a mystery key that opens... something? That’s what most brand accounts start to look like over time; a little...
What Is a CRM?
Let’s talk about CRMs. Not the sexiest acronym in the room, sure, but hear me out. If your business is juggling leads, customer emails, sales calls, and marketing campaigns in a dozen different tools or spreadsheets, a CRM is basically the adult in the room. It’s the...