We make digital marketing simple, with clear tips for local businesses and fresh updates on what’s working right now.
Drive Website Traffic in Irving, Texas
Let’s be honest. Getting traffic to your website can feel a bit like trying to get noticed at a crowded barbecue in Irving; everyone’s shouting about their “famous” brisket, and you’re just hoping someone tries yours. But here’s the thing: if people don’t know you’re...
Updates
The New Gatekeepers
As AI reshapes how users find information and how marketers deliver it, the rules of visibility and scale are being rewritten—from the SERP to the startup. Let’s not sugarcoat it; Google’s AI Overviews are eating traditional search alive. According to Ahrefs, those...
Source Code
How AI Is Rewriting the Rules of Marketing Visibility AI is no longer a tool, it’s the infrastructure; and the new battleground is who gets cited, surfaced, and seen. Let’s not pretend this is still up for debate. If your marketing team isn’t using AI in 2025, it’s...
From Agents to Analysts
Why the future of marketing belongs to teams that train AI like strategists, not shortcuts Let’s skip the hype and get to the point. The real shift in AI marketing right now isn’t about making things faster; it’s about making them smarter. And not generically smarter,...
From Deep Research to Deeper Returns
Why going granular might be the only way to go big Let’s skip the fluff. The biggest shift in content marketing right now? It’s not some shiny new format or another short-form video trend. It’s research. Not the kind that takes weeks and a team of interns, but the...
From Lazy Funnels to Autonomous Closers
Why the AI era demands a higher bar for strategy, not just speed The funnel is getting rewired. Not just patched or prettied up, but stripped down and rebuilt. And if you're still measuring success by how fast someone fills out a form, you might already be trailing...
The Invisible Funnel
As AI reshapes how buyers discover brands, Gong’s long-game and the rise of GEO both say: trust comes first. Gong didn’t just switch tactics. They pulled the rug out from under the old playbook and built their own from scratch. Instead of chasing leads from the 5% of...
Tips
Video Retargeting: Because Sometimes People Need a Second Nudge
You ever browse a product, think “Hmm, maybe,” and then forget about it completely until it stalks you across the internet? That’s not your imagination. That’s video retargeting, and it’s smarter than it looks. It’s also less creepy than it sounds, if you do it right....
What Is Review Monitoring?
Today we’re talking about review monitoring. You know reviews; the modern version of word-of-mouth, except now it’s on Yelp, Google, and probably your aunt’s Facebook post about her terrible brunch. One annoyed customer with Wi-Fi can wreak more havoc than a bad batch...
What Is AI in Marketing?
Today we’re talking about AI in marketing. Yes, the thing that’s either going to make your job easier or quietly steal it while you’re out getting coffee. But let’s not panic. AI isn’t here to replace marketers; it’s here to handle the boring bits so we can actually...
What Is Brand Equity?
Today we’re talking about brand equity. Which, to be honest, sounds like something your accountant mumbles about while you’re mentally planning lunch. But here’s the thing: it’s why people happily pay $1,200 for a phone that’s basically a rectangle of glass and...
What Is a Video Funnel?
Let’s talk about video funnels. Or as I like to call them, the slow-burn romance of digital marketing. You’re not tossing a flashy video out there and hoping it sticks; you’re courting your audience. First you catch their eye, then you show them your best side, and...
What Is Display Advertising?
Today we’re talking about display advertising. You’ve seen it. You’ve ignored it. You’ve probably clicked one by accident while trying to close it. But here’s the thing: it still works. And not just for shady weight loss pills or oddly specific T-shirts. Done right,...