We make digital marketing simple, with clear tips for local businesses and fresh updates on what’s working right now.
The Brain, the Bot, and the Click
Why neuroscience and AI content preferences are converging to reshape digital strategy Marketers have already made peace with the idea that they’re not just writing for people; they’re writing for algorithms too. But now, something weirder is happening—the gap between...
Updates
From Landing Pages to Language Models
As AI reshapes discovery and decision journeys, marketers must rethink both where they show up and how they persuade once they arrive. Let’s start where most users now do: inside a chatbot’s answer box. Ahrefs just dropped a hefty guide to 15 Answer Engine...
Conversion Is a System, Not a Secret
Why high-performing ads and landing pages aren’t creative accidents; they’re engineered outcomes Let’s talk about landing pages. Not the pretty kind you show your boss in a slide deck, but the kind that actually converts. HubSpot just released a new guide, and while...
Age, AI, and the New Rules of Digital Visibility
Why surviving the algorithm now means playing the long game, and automating the short one If you’ve been wondering why your shiny new blog post isn’t climbing the rankings like it used to, you’re not imagining things. Organic visibility has become a slow grind....
The Long Game and the Lean Stack
Why SEO is aging in place while PPC is getting scrappier, and what that means for your content investment strategy Let’s start with a little reality check: SEO is getting older. Not in a tired, worn-out way, but in a “you’d better respect your elders” kind of way. A...
Tips
What Is ROI in Marketing?
Today we’re talking about ROI in marketing. Not the sexiest acronym, sure, but it’s the one your CFO actually cares about. You can make the prettiest campaign in the world, but if it doesn’t move the revenue needle, well, it’s just a very expensive mood board. So,...
What Is WooCommerce?
Today we’re talking WooCommerce. Yes, that thing you’ve probably heard tossed around in WordPress circles like it’s some kind of secret handshake. Turns out, it’s not a secret; it’s just quietly powering over 6 million online stores, letting people sell everything...
What Is Thought Leadership?
Today we’re talking about thought leadership. Sounds a little lofty, right? Like something whispered at TED Talks or printed on the back of a hardcover business book with a red ribbon bookmark. But here’s the thing: it’s not just for people with personal brands and...
What Is WordPress?
Today we’re talking about WordPress. You’ve probably heard of it. Maybe you’ve even cursed at it while trying to align a photo on your blog in 2012. But here’s the thing: WordPress might look like a dusty blogging tool from the early internet, but it’s the backbone of...
What Is a Scheduling Tool?
Let’s talk about scheduling tools. Not exactly the sexiest topic, I know. But if you’ve ever spent 20 minutes trying to find a meeting time that works for four people in three time zones, you already understand the quiet rage that leads people to Google things like...
What Is a Brand Voice?
Today we’re talking about brand voice. You know, that thing companies use when they want to sound like more than just a logo and a legal entity. It’s how brands go from “just another business” to “oh, I love them.” And yes, it’s about the words, but it’s also about...