Today we’re talking about brand voice. You know, that thing companies use when they want to sound like more than just a logo and a legal entity. It’s how brands go from “just another business” to “oh, I love them.” And yes, it’s about the words, but it’s also about...

Today we’re talking about content calendars. Glamorous? Not really. Useful? Like a Swiss Army knife for your marketing team. If your content strategy is the big idea, your content calendar is the part that actually gets things done. It’s the difference between “We...

Today we’re talking about strategy versus tactics—the classic digital marketing mix-up. It’s kind of like confusing a recipe with the act of cooking. One tells you what you’re making and why it matters; the other involves a lot of chopping, stirring, and hoping you...

Today we’re talking about YouTube Ads. You know YouTube, the place where people go to learn how to tie a tie, fix a toilet, or watch a raccoon eat grapes with its weird little hands. But beneath the chaos, there’s a goldmine for local businesses trying to reach people...

Today we’re talking about marketing campaigns. Not the kind with slogans on buses or people in suits shaking hands, but the digital kind; the ones that quietly follow you around the internet after you Google “best waterproof sneakers.” You know the ones. They’re...

You ever spend twenty minutes crafting the perfect blog post, hit publish, and then wonder why it’s sitting on page seven of Google like a forgotten sock under the bed? Yeah. That’s where search engine rankings come in, and they’re a little more complicated than just...