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Marketing

Marketing for Plumbers

Marketing for plumbers? Oh, it’s not glamorous, but it’s wildly important. You’re not selling luxury watches or gourmet coffee. You’re selling peace of mind at 3 a.m., when someone’s basement is filling with water. And in that moment, people don’t browse. They...

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The Brain, the Bot, and the Click

The Brain, the Bot, and the Click

Why neuroscience and AI content preferences are converging to reshape digital strategy Marketers have already made peace with the idea that they’re not just writing for people; they’re writing for algorithms too. But now, something weirder is happening—the gap between...

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