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Today we’re talking about chatbots. Those little pop-up boxes in the corner of your screen that ask, “How can I help you?” before you even know what you’re looking for. Some are helpful, some are glorified FAQ pages in disguise, and some? Some are just trying their...
Why neuroscience and AI content preferences are converging to reshape digital strategy Marketers have already made peace with the idea that they’re not just writing for people; they’re writing for algorithms too. But now, something weirder is happening—the gap between...
Why AI Search and CRM Are Obsessed With What’s New Let’s start with the quiet shift that’s not so quiet anymore; AI search is putting a premium on freshness—not just as a nice-to-have, but as a measurable edge. According to new data from Ahrefs, when AI tools like...
Let’s talk about click-through rate. It’s the one metric that sounds simple; just a percentage, right? But somehow, it manages to stress out marketers more than a Monday morning Slack message that starts with “quick question.” You launch a campaign, wait patiently (or...
Launching a business website in San Francisco is a bit like opening a coffee shop on Valencia Street. You can’t just hang a sign and hope for foot traffic. You need a killer roast, a vibe that makes people linger, and a menu that speaks fluent oat milk. Same goes for...
Let’s be honest. Norfolk isn’t exactly the first city that comes to mind when someone says “digital marketing hotspot.” But that’s exactly why it’s interesting. It’s got a little bit of everything: a naval base the size of a small country, a scrappy startup scene, and...
You ever browse a product, think “Hmm, maybe,” and then forget about it completely until it stalks you across the internet? That’s not your imagination. That’s video retargeting, and it’s smarter than it looks. It’s also less creepy than it sounds, if you do it right....