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Marketing for plumbers? Oh, it’s not glamorous, but it’s wildly important. You’re not selling luxury watches or gourmet coffee. You’re selling peace of mind at 3 a.m., when someone’s basement is filling with water. And in that moment, people don’t browse. They...
Let’s be honest. When most people think of Durham, they picture Duke basketball, tobacco warehouses turned coworking spaces, and maybe a surprisingly good cup of coffee from a place with exposed brick and a single-syllable name. But if you’re running a business here,...
Today we're talking about Google Analytics. You know Google, they’ve been tracking your every digital move since before TikTok was a twinkle in Vine’s eye. And if you’re in marketing, odds are you’ve either used Google Analytics or pretended to understand it in a...
Let’s be honest. When people think “digital marketing hotbed,” Toledo, Ohio probably isn’t the first place that jumps to mind. But here’s the thing: if you’re running a business in Toledo, your customer base isn’t in New York or LA. It’s right there, a few blocks...
Let’s be honest. The phrase “live chat” sounds like you’re about to be roped into a conversation you didn’t ask for, with someone who’s been waiting all day to ask if you’ve tried clearing your cache. It feels like a commitment; like someone’s watching the chat box,...
Starting a business in Columbus? First off, good choice. The city’s not just full of Buckeye pride and craft beer joints; it’s also quietly becoming a tech and startup magnet. But let’s be honest: if you’re launching without a solid website, you’re basically setting...
From fitness chains to freight networks, HubSpot’s CRM is stretching across industries with surprising ease When marketers talk CRMs, the conversation usually splits along familiar lines. Enterprise versus SMB. B2B versus B2C. You know the drill. But lately, there’s a...