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Marketing
Fresh Beats Familiar

Fresh Beats Familiar

Why AI Search and CRM Are Obsessed With What’s New Let’s start with the quiet shift that’s not so quiet anymore; AI search is putting a premium on freshness—not just as a nice-to-have, but as a measurable edge. According to new data from Ahrefs, when AI tools like...

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What Is a Reputation Score?

What Is a Reputation Score?

Let’s talk about reputation scores. You know how your Uber driver’s rating can make or break your willingness to get in the car? Same idea, just scaled up and dressed in business casual. Whether you’re a brand, a public figure, or a local bakery trying to survive...

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AI and the New Creative Meritocracy

AI and the New Creative Meritocracy

As generative tools mature, marketers must rethink what “quality” means, and how to scale it The novelty phase is over. Generative AI isn’t the shiny new toy anymore; it’s the workhorse in the room. HubSpot’s latest breakdown of ChatGPT-4o (yes, the one with memory)...

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