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Marketing
What Makes a CTA Actually Work?

What Makes a CTA Actually Work?

Let’s talk about the tiny piece of text that decides whether someone buys your product or bounces faster than a cat near a vacuum. Yep, we’re talking about CTAs, Calls to Action. The phrase itself sounds like a military command, but in digital marketing, it’s more...

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Build the Brand, Let AI Scale It

Build the Brand, Let AI Scale It

Why the smartest marketing strategies in 2024 start with identity, not output Let’s not pretend AI is the future of marketing. It’s already here, running campaigns, writing copy, and, when used well, actually making marketers look smarter than they are. A fresh piece...

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What Is Brand Equity?

What Is Brand Equity?

Today we’re talking about brand equity. Which, to be honest, sounds like something your accountant mumbles about while you’re mentally planning lunch. But here’s the thing: it’s why people happily pay $1,200 for a phone that’s basically a rectangle of glass and...

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