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Marketing

Marketing for Plumbers

Marketing for plumbers? Oh, it’s not glamorous, but it’s wildly important. You’re not selling luxury watches or gourmet coffee. You’re selling peace of mind at 3 a.m., when someone’s basement is filling with water. And in that moment, people don’t browse. They...

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What Makes a CTA Actually Work?

What Makes a CTA Actually Work?

Let’s talk about the tiny piece of text that decides whether someone buys your product or bounces faster than a cat near a vacuum. Yep, we’re talking about CTAs, Calls to Action. The phrase itself sounds like a military command, but in digital marketing, it’s more...

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Signal vs. Summary

Signal vs. Summary

What Still Gets Clicked in the Age of AI As AI eats the SERP, marketers are rethinking how to earn attention, and where it even lives now. Let’s not pretend we’re still debating whether to use AI. That ship sailed sometime between the third ChatGPT update and the...

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