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AI and inclusive metrics are forcing marketers to get a lot more specific, a lot more often. Let’s not pretend this is just a trend. Between AI content tools and inclusive marketing strategies, the bar for what counts as effective has moved. It’s not enough to crank...
Ten bucks doesn’t go far these days. It barely covers a sandwich and a coffee, and if you’re in a big city, forget the coffee. But in digital advertising, that same $10 can work surprisingly hard, if you know how to put it to work. Local businesses especially have the...
If your website were a restaurant, speed and security would be the kitchen and the lock on the front door. People want their food hot and fast, and they don’t want to worry about someone sneaking in through the back. Google Cloud Hosting happens to be both a high-end...
[title: Should Your Business Be Running Facebook or Google Ads?] You know that feeling when you’re trying to pick between two things that both sound right, but for totally different reasons? Like deciding whether to get tacos or sushi for lunch. That’s basically what...
Posting on social media once a month is like showing up to a party just as everyone’s leaving, waving from the sidewalk, then disappearing for another four weeks. People might vaguely remember your outfit; but they won’t remember your name. And with billions of users...
You know that awkward moment when a business sends you a review request before you’ve even used the product? Or worse, when they follow up three times like they’re chasing rent? Yeah, nobody likes that. And yet, reviews matter—a lot. So the question is, how do you get...
You can launch a website in under an hour now. Wix will even cheer you on as you do it. But building a site that doesn’t just sit there looking pretty, and instead actually brings in customers? That’s a different beast. It’s not about having the slickest homepage or...