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Today we're talking about drip campaigns. Not the kind you wear ironically to a music festival, but the kind that quietly nudges people toward buying your product while you sleep. It’s like having a polite, persistent salesperson who never gets tired, never forgets a...
There’s ghosting your ex, and then there’s ghosting your customers. One is emotionally questionable; the other is financially reckless. And yet, plenty of businesses still leave DMs and web chats hanging like unanswered texts from 2012. Maybe it’s bandwidth; maybe...
You know that feeling when you Google a nearby coffee shop, and the top result has no photos, a weird address format, and one lonely 2-star review from 2014? Yeah, don’t be that business. Local SEO is what keeps you from becoming invisible in your own zip code. And...
DIY marketing sounds like a dream, right? You fire up Canva, whip together an Instagram post, maybe schedule a newsletter in Mailchimp while sipping your third coffee. Feels productive; feels scrappy. But then, weeks pass, and the needle hasn’t moved. No surge in...
If clicks were currency, a lot of businesses would be rich in Monopoly money. It looks like wealth, it feels like progress, but try buying your next quarter’s revenue with it and you’ll see what it’s really worth. Here’s the thing: clicks are easy; customers are not....
Imagine walking into a store, glancing around for five seconds, then walking right back out because you weren’t sure what they sold, who it was for, or where to go next. That’s exactly what happens on your website every day if it flunks the 5-second test. Harsh?...
You ever look at your competitor’s website, cringe a little, then check their traffic numbers and feel your soul leave your body? Yeah. You’re not crazy. Sometimes the company with the clunky interface, slow response times, and suspiciously generic testimonials is the...