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Marketing

PS – Services – May 21, 2025

[title: Should Your Business Be Running Facebook or Google Ads?] Ah yes, the age-old question of digital marketing: should you be chasing clicks on Google or charming strangers on Facebook? It’s a bit like asking whether you should open a coffee shop downtown or start...

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The Cost of Content

As AI floods the stack, marketers are learning that cost isn’t just measured in dollars. Let’s start with a number: $2 per million input tokens. Sounds cheap, right? That’s what OpenAI charges for GPT-4.1 to read your prompts. But if you want it to talk back, you’ll...

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