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Let’s be honest. Having a website is like owning a treadmill; it looks impressive, but if you’re not using it right, it’s just collecting dust. And in a city like Madison, where the digital scene is as lively as the Dane County Farmers’ Market on a Saturday morning,...
Let’s be honest, your tech stack probably looks like a junk drawer. There’s a tool for everything: one for email, one for social, one for analytics, one that seemed cool at the time, but now no one remembers why it’s there. It’s not that you don’t have enough tools;...
Threads gains traction while AI-fueled misinformation spreads like wildfire Let’s start with the thing nobody wanted to bet on last summer: Threads. After its buzzy launch and equally dramatic nosedive, most marketers filed it under “nice try” and moved on. But here...
Building a full sales funnel can feel like prepping for a six-course dinner party when all you really want is a solid sandwich. You’ve got landing pages, email sequences, lead magnets, upsells; maybe even a webinar if you're feeling ambitious. It's a lot, and...
You’ve got a business, a Facebook account, and a few hundred friends who already like your posts about your dog, your dinner, and that one vacation you took in 2019. So why not just post your business updates there too, right? Seems efficient. But you know what else...
Google Ads is one of those tools that looks deceptively simple. You toss in a few keywords, pick a radius around your shop, write something vaguely persuasive, and boom, customers, right? Not quite. For local businesses, the difference between “running ads” and...
You know that feeling when you Google a local bakery, and three pop up, but one has a blurry photo, a wrong address, and two reviews from 2016? You skip it. Instantly. That’s the quiet power of listings, reviews, and SEO working, or not working, together. And while...