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Authenticity vs. Algorithm in the Age of AI Let’s not sugarcoat it; the way content gets seen online is changing fast, and not always in ways that make sense. If you’ve been clinging to keyword density or backlink volume like they’re still the holy grail, this week’s...
There’s a strange little thrill in reading reviews of your own business. Sometimes it’s validation; sometimes it’s a gut-punch. Occasionally it’s someone complaining that your perfectly normal sandwich “tasted too sandwichy.” The internet, as always, remains...
Social media is supposed to be the great equalizer, right? A scrappy little bakery can go toe-to-toe with Starbucks, at least on Instagram. But somewhere between “We should totally post this!” and “When was our last post again?”, the feed goes quiet. Not because...
Starting a new business website in Nashville is a little like opening a honky-tonk on Broadway. You can have the best drinks, the best band, and a killer neon sign; but if nobody walks through your door, what’s the point? In a city bursting with creativity and...
Here’s a slightly uncomfortable truth: Google doesn’t care how passionate you are about your business. It doesn’t care how many late nights you’ve spent perfecting your product, or how many cups of coffee it took to build your site. What it does care about is whether...
Let’s get something out of the way: “local” doesn’t mean what it used to. It’s no longer just about Main Street storefronts or sandwich boards outside cafes. These days, local can mean a remote-first agency in Boise ranking for searches in Brooklyn. It can mean a...
Today we’re talking about marketing campaigns. Not the kind with slogans on buses or people in suits shaking hands, but the digital kind; the ones that quietly follow you around the internet after you Google “best waterproof sneakers.” You know the ones. They’re...