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Evergreen content. Sounds like something you'd find in a garden center, right next to the potted ferns. But in digital marketing, it’s a whole different kind of plant; less leafy, more linky. It’s the stuff on your site that keeps working long after the publish date....
Imagine opening a brand-new bakery. You’ve got the sourdough dialed in, the espresso machine purring, and a neon sign that says “Open.” But it’s in the middle of the desert. No roads. No people. Just you and the coyotes. That’s what running a business without digital...
Building a website is a bit like setting up a lemonade stand in the middle of the desert. Sure, you’ve got the table, the sign, and a pitcher of something sweet, but if no one knows you’re there, or worse, if they stop by and immediately regret it, you’re not selling...
You can run the friendliest business in town, hand out cookies with every order, and still someone’s going to leave a one-star review because their cousin’s dog didn’t like your logo. It happens. People are unpredictable, and the internet gives everyone a megaphone....
You know that awkward moment when you’ve had a great experience with a brand, and then they ruin it by chasing you down like a clingy ex? “Hey, just wondering if you could leave us a review?” It’s well-meaning, sure; but it feels... needy. And nobody wants to be the...
You know that feeling when you finally sit down after a long day and your phone buzzes with a one-star review from someone who “didn’t like the parking”? Yeah. Multiply that by 100 reviews a week, and suddenly you’re not running a business; you’re running a customer...
Posting on social media once a month is like showing up to a potluck with a single cracker. Technically, you participated; but no one remembers you, and nobody’s asking for your recipe. And yet, plenty of businesses still cling to this once-a-month rhythm like it's...