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Marketing
What Is ROI in Marketing?

What Is ROI in Marketing?

Today we’re talking about ROI in marketing. Not the sexiest acronym, sure, but it’s the one your CFO actually cares about. You can make the prettiest campaign in the world, but if it doesn’t move the revenue needle, well, it’s just a very expensive mood board. So,...

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From Deep Research to Deeper Returns

From Deep Research to Deeper Returns

Why going granular might be the only way to go big Let’s skip the fluff. The biggest shift in content marketing right now? It’s not some shiny new format or another short-form video trend. It’s research. Not the kind that takes weeks and a team of interns, but the...

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