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Let’s be honest. Norfolk isn’t exactly the first city that comes to mind when someone says “digital marketing hotspot.” But that’s exactly why it’s interesting. It’s got a little bit of everything: a naval base the size of a small country, a scrappy startup scene, and...
TikTok marketing. Sounds like something your teenage cousin might be better at than your entire marketing department. And you know what? That might not be far off. But don’t worry, no need to start dancing on camera just yet. Let’s break it down so it makes sense to...
Buffalo’s not just about snow and wings, though yes, those are both excellent. It’s also a city full of small businesses trying to stand out in a crowd that keeps getting louder. If you’ve ever stared at your website analytics and wondered why your traffic graph looks...
AI and inclusive metrics are forcing marketers to get a lot more specific, a lot more often. Let’s not pretend this is just a trend. Between AI content tools and inclusive marketing strategies, the bar for what counts as effective has moved. It’s not enough to crank...
Let’s be honest. If your website’s sitting out there in the digital desert without traffic, it might as well be a billboard on a dirt road. And in Reno, where the economy’s a quirky mix of tech startups, casinos, and local breweries, your marketing strategy needs a...
Today we’re talking about newsletters. Yes, those things clogging up your inbox next to shipping confirmations and “we miss you” emails from that one brand you bought socks from in 2019. But here’s the kicker: email newsletters still deliver one of the highest returns...
Scottsdale might conjure up images of golf carts, spa robes, and mid-century modern furniture, but behind the desert calm is a digital battleground. Businesses here aren’t just competing for foot traffic on Fifth Avenue; they’re hustling for clicks, conversions, and...