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Utilities and hotels are rewriting what customer relationships actually mean Let’s skip the platform leaderboard. That’s not the story. What’s more interesting is this: two industries that couldn’t be more different—utilities and hospitality—are suddenly doing the...
Finding a marketing agency as a small business owner can feel like online dating with a blindfold on. Everyone’s promising the moon; half of them send mixed signals; and you’re just trying to find someone who actually listens and doesn’t ghost you after the first...
Local advertising used to mean a sign in the window and maybe a coupon in the church bulletin. Now? You’re juggling Google, Facebook, and a dozen other platforms, all while trying to convince people in your zip code that your business is worth walking into. It’s a bit...
Google Ads and lawyers go together like high heels and cobblestones: it can work, but only if you know exactly what you're doing. The legal industry is one of the most expensive playgrounds in pay-per-click advertising. Some keywords, like “personal injury lawyer,”...
Let’s be honest. Nobody searches for a plumber unless something’s already gone wrong. A pipe has burst; the toilet’s doing that gurgling thing again; or someone’s toddler has flushed a toy dinosaur. So when people Google “emergency plumber near me,” they’re not...
Let’s talk about Chandler, Arizona. Home to microchip factories, solar panels, and the occasional ostrich festival. It’s a city where tech meets tumbleweed, and business is booming. If you’re running a company here—whether you’re selling HVAC systems or handmade...
Today we’re talking about Facebook Ads Manager. Or as some marketers call it, “the dashboard that makes you question your entire budget at least twice a week.” If you’ve ever stared at a campaign wondering why your beautifully designed ad is getting outperformed by a...