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Marketing
The Invisible Funnel

The Invisible Funnel

As AI reshapes how buyers discover brands, Gong’s long-game and the rise of GEO both say: trust comes first. Gong didn’t just switch tactics. They pulled the rug out from under the old playbook and built their own from scratch. Instead of chasing leads from the 5% of...

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What Is WordPress?

What Is WordPress?

Today we’re talking about WordPress. You’ve probably heard of it. Maybe you’ve even cursed at it while trying to align a photo on your blog in 2012. But here’s the thing: WordPress might look like a dusty blogging tool from the early internet, but it’s the backbone of...

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