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Marketing
What Is Marketing Automation?

What Is Marketing Automation?

Today we’re talking about marketing automation. You know, that thing your coworker keeps mentioning in meetings with a slightly smug tone, like they’ve figured out the secret to eternal marketing bliss. Turns out, they might be onto something; just not in the way they...

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What’s a Welcome Email Series?

What’s a Welcome Email Series?

Let’s talk about welcome emails. Not the kind you get from your dentist that says “Welcome to our family” with a clipart tooth and a Comic Sans signature. I mean the kind that actually works—the kind that makes people want to stick around, click things, maybe even buy...

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