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Marketing
What’s the Difference Between SEO and Google Ads?

What’s the Difference Between SEO and Google Ads?

Today we’re talking about SEO and Google Ads. Two tools, one goal: get people to your site. One plays the long game with strategy and patience; the other throws money at the problem and shows up immediately. It’s kind of like gardening versus ordering takeout. Both...

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CRMs Are Finally Acting Like They Know Us

CRMs Are Finally Acting Like They Know Us

Utilities and hotels are rewriting what customer relationships actually mean Let’s skip the platform leaderboard. That’s not the story. What’s more interesting is this: two industries that couldn’t be more different—utilities and hospitality—are suddenly doing the...

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