Running a law firm is a little like running a restaurant. You can be the best chef in town, but if no one knows you exist, you'll be standing in an empty kitchen wondering where the dinner rush went. Same goes for lawyers. Being great at what you do is step one....
Law firms don’t exactly scream “fun to market,” do they? You’re not selling sneakers or oat milk. You’re selling trust, competence, and the ability to keep people out of jail or bankruptcy. That’s a tall order; and it’s why legal marketing is its own beast, full of...
Google Ads and lawyers go together like high heels and cobblestones: it can work, but only if you know exactly what you're doing. The legal industry is one of the most expensive playgrounds in pay-per-click advertising. Some keywords, like “personal injury lawyer,”...
Let’s be honest: most people don’t exactly *want* to visit a law firm’s website. They’re usually stressed, confused, or halfway through Googling “what happens if I ignore a subpoena.” So, when they do land on your site, it better work. It should feel trustworthy, easy...
