Let’s be honest. The humble contact form has had a good run. It sat quietly at the bottom of your website, collecting names, emails, and the occasional “Hi, I’m interested in your services” for over a decade. But now? It’s like leaving a voicemail in a world full of...

Let’s be honest. The phrase “live chat” sounds like you’re about to be roped into a conversation you didn’t ask for, with someone who’s been waiting all day to ask if you’ve tried clearing your cache. It feels like a commitment; like someone’s watching the chat box,...

If you’ve ever tried to ask a local business a simple question, like whether they’re open on Sunday or if they have oat milk, you’ve probably run into one of two things. Either a chatbot that feels like it was programmed by someone who’s never spoken to another human;...

Let’s be honest. We’ve all yelled at a chatbot. You type, “I need help with my refund,” and it replies, “I’m here to help! Would you like to buy a gift card?” No, Brenda, I would not. That’s the thing with scripted bots; they’re like overenthusiastic interns: eager,...

You know that feeling when you send a message and just… wait? And wait? It’s like digital purgatory. Now imagine your potential customers feeling that way. Not great. Turns out, people don’t just want fast answers; they expect them. Immediately. And by “immediately,”...

Let’s be honest. Most customer service teams are one bad Monday away from a full-blown meltdown. The inbox is overflowing, half the team is out sick, and someone just asked if we “have a fax number.” You want to help people, but you also want to keep your sanity. Good...