Google Ads is one of those tools that looks deceptively simple. You toss in a few keywords, pick a radius around your shop, write something vaguely persuasive, and boom, customers, right? Not quite. For local businesses, the difference between “running ads” and...

Local ads used to mean a flyer in the coffee shop window, or maybe a radio spot if you were feeling fancy. Now, it’s a bit more complicated. You’ve got platforms, data, automation, geo-fencing, and about a dozen acronyms pretending to be your friend. But here’s the...

You know that feeling when you get a flyer in the mail from a “local” business, but it’s clearly been designed in a corporate office three time zones away? Yeah. That’s the problem. Local ads are supposed to feel like your neighbor telling you where to get the best...

[title: Should Your Business Be Running Facebook or Google Ads?] Ah yes, the age-old question of digital marketing: should you be chasing clicks on Google or charming strangers on Facebook? It’s a bit like asking whether you should open a coffee shop downtown or start...

Ten bucks a day. That’s what, a fancy sandwich and a coffee? Maybe a movie ticket if you’re still clinging to matinee prices. But for a local business, that same ten dollars can pull in eyeballs, clicks, and actual paying customers. Not hypotheticals. Not vague...

You know that feeling when you swipe your card, and there’s a tiny voice in your head asking, “Was that worth it?” That’s what ad spend can feel like. Except instead of $5 on a suspiciously quiet salad bar, it’s thousands of dollars vanishing into the digital ether....