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Let’s be honest. Once upon a time, chatbots were clunky little pop-ups that couldn’t tell the difference between “I want to buy” and “I’m just browsing.” Now? They’re digital sales reps who never sleep, don’t need coffee, and somehow manage to stay polite through the...
You’d think 4.2 stars would be enough to impress someone. It’s a solid B-plus. That’s a “your kid’s doing great” kind of number. But online, 4.2 doesn’t always cut it. In fact, when it comes to consumer behavior, 4.2 might as well be a shrug. It’s not bad, but it...
There’s a special kind of panic that sets in when you realize your brand isn’t on TikTok, or Reddit, or whatever shiny new platform someone just mentioned in a meeting. It’s the same feeling you get when everyone’s talking about a party you weren’t invited to. But...
If you’ve ever tried to juggle seven social media accounts at once, you know it feels less like a marketing strategy and more like herding caffeinated cats. Every platform wants your attention; every trend screams urgency. And somewhere in the chaos, your actual...
There’s a certain panic that sets in when a new platform launches. You can almost hear it; somewhere in a marketing team’s Slack channel, someone’s typing, “Should we be on Threads?” Or BeReal. Or whatever comes next. It’s like digital whack-a-mole, except the moles...
You know that feeling when you walk into a party and try to talk to everyone at once? Yeah, it doesn’t go well. You end up shouting half-baked stories, forgetting names, and spilling your drink on someone who turns out to be your boss’s cousin. Brands do this online...