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Let’s say your website is a shop window. You’ve got your best stuff on display, the lighting’s decent, and you even remembered to clean the glass. But somehow, the people walking by aren’t the ones you built it for. They’re browsing, sure; but they’re not buying. Or...
There’s a certain panic that sets in when a new platform launches. You can almost hear it; somewhere in a marketing team’s Slack channel, someone’s typing, “Should we be on Threads?” Or BeReal. Or whatever comes next. It’s like digital whack-a-mole, except the moles...
You know that feeling when you walk into a party and try to talk to everyone at once? Yeah, it doesn’t go well. You end up shouting half-baked stories, forgetting names, and spilling your drink on someone who turns out to be your boss’s cousin. Brands do this online...