Imagine opening a brand-new bakery. You’ve got the sourdough dialed in, the espresso machine purring, and a neon sign that says “Open.” But it’s in the middle of the desert. No roads. No people. Just you and the coyotes. That’s what running a business without digital...
Why Posting on Social Media Once a Month Isn’t Enough
Posting on social media once a month is like showing up to a potluck with a single cracker. Technically, you participated; but no one remembers you, and nobody’s asking for your recipe. And yet, plenty of businesses still cling to this once-a-month rhythm like it's...
What to Post When You Have Nothing to Post: The Case for Automated Social Content
Some days, your brain just doesn’t show up to work. The coffee’s hot, the cursor’s blinking, and still, nothing. No clever captions; no viral hooks; just a blank content calendar and a vague sense of dread. If you’ve ever stared down a Tuesday with zero posts...
How Local Businesses Can Win Online Without Hiring a Social Media Manager
Hiring a social media manager sounds nice; like having someone to water your digital plants and make sure they don’t wither in the algorithmic sun. But for most local businesses, it’s just not in the budget. The good news? You don’t need one. You just need a smart...