Posting on social media once a month is like showing up to a party just as everyone’s leaving, waving from the sidewalk, then disappearing for another four weeks. People might vaguely remember your outfit; but they won’t remember your name. And with billions of users...
You’ve seen it before. A new café opens, posts latte art and grand opening selfies for a month, then nothing. The Instagram feed freezes in time, like a digital ghost town where the last post says “See you tomorrow!” from 2022. It’s not just cafés; boutiques,...
There’s ghosting your ex, and then there’s ghosting your customers. One is emotionally questionable; the other is financially reckless. And yet, plenty of businesses still leave DMs and web chats hanging like unanswered texts from 2012. Maybe it’s bandwidth; maybe...
You’ve got a business, a Facebook account, and a few hundred friends who already like your posts about your dog, your dinner, and that one vacation you took in 2019. So why not just post your business updates there too, right? Seems efficient. But you know what else...
Let’s be honest, getting a Facebook Like feels good. It’s a little digital pat on the back, a momentary “Hey, nice job” from the internet. But you know what? That tiny thumbs-up doesn’t pay your bills; it doesn’t move product, book appointments, or convince anyone to...
Social media is supposed to be the great equalizer, right? A scrappy little bakery can go toe-to-toe with Starbucks, at least on Instagram. But somewhere between “We should totally post this!” and “When was our last post again?”, the feed goes quiet. Not because...
Imagine opening a brand-new bakery. You’ve got the sourdough dialed in, the espresso machine purring, and a neon sign that says “Open.” But it’s in the middle of the desert. No roads. No people. Just you and the coyotes. That’s what running a business without digital...
