Ever feel like your social media accounts are a bit like that junk drawer in the kitchen? You know, the one stuffed with old batteries, expired coupons, and a mystery key that opens... something? That’s what most brand accounts start to look like over time; a little...

Let’s talk about CRMs. Not the sexiest acronym in the room, sure, but hear me out. If your business is juggling leads, customer emails, sales calls, and marketing campaigns in a dozen different tools or spreadsheets, a CRM is basically the adult in the room. It’s the...

You ever browse a product, think “Hmm, maybe,” and then forget about it completely until it stalks you across the internet? That’s not your imagination. That’s video retargeting, and it’s smarter than it looks. It’s also less creepy than it sounds, if you do it right....

Today we’re talking about review monitoring. You know reviews; the modern version of word-of-mouth, except now it’s on Yelp, Google, and probably your aunt’s Facebook post about her terrible brunch. One annoyed customer with Wi-Fi can wreak more havoc than a bad batch...

Today we’re talking about AI in marketing. Yes, the thing that’s either going to make your job easier or quietly steal it while you’re out getting coffee. But let’s not panic. AI isn’t here to replace marketers; it’s here to handle the boring bits so we can actually...

Today we’re talking about brand equity. Which, to be honest, sounds like something your accountant mumbles about while you’re mentally planning lunch. But here’s the thing: it’s why people happily pay $1,200 for a phone that’s basically a rectangle of glass and...