Today we’re talking about marketing automation. You know, that thing your coworker keeps mentioning in meetings with a slightly smug tone, like they’ve figured out the secret to eternal marketing bliss. Turns out, they might be onto something; just not in the way they...

Ever wish you could clone yourself just to keep up with emails? Yeah, same. But since we’re still waiting on that feature (looking at you, Elon), email automation is the next best thing. It’s like hiring a tireless, invisible assistant who never sleeps, never forgets,...

Let’s talk about the tiny piece of text that decides whether someone buys your product or bounces faster than a cat near a vacuum. Yep, we’re talking about CTAs, Calls to Action. The phrase itself sounds like a military command, but in digital marketing, it’s more...

TikTok marketing. Sounds like something your teenage cousin might be better at than your entire marketing department. And you know what? That might not be far off. But don’t worry, no need to start dancing on camera just yet. Let’s break it down so it makes sense to...

Today we’re talking about newsletters. Yes, those things clogging up your inbox next to shipping confirmations and “we miss you” emails from that one brand you bought socks from in 2019. But here’s the kicker: email newsletters still deliver one of the highest returns...

Today we're talking about drip campaigns. Not the kind you wear ironically to a music festival, but the kind that quietly nudges people toward buying your product while you sleep. It’s like having a polite, persistent salesperson who never gets tired, never forgets a...