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What Is a chatbot?

What Is a chatbot?

Today we’re talking about chatbots. Those little pop-up boxes in the corner of your screen that ask, “How can I help you?” before you even know what you’re looking for. Some are helpful, some are glorified FAQ pages in disguise, and some? Some are just trying their...

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What Is a CRM?

What Is a CRM?

Let’s talk about CRMs. Not the sexiest acronym in the room, sure, but hear me out. If your business is juggling leads, customer emails, sales calls, and marketing campaigns in a dozen different tools or spreadsheets, a CRM is basically the adult in the room. It’s the...

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Marketing for Plumbers

Marketing for plumbers? Oh, it’s not glamorous, but it’s wildly important. You’re not selling luxury watches or gourmet coffee. You’re selling peace of mind at 3 a.m., when someone’s basement is filling with water. And in that moment, people don’t browse. They...

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What Is Marketing Automation?

What Is Marketing Automation?

Today we’re talking about marketing automation. You know, that thing your coworker keeps mentioning in meetings with a slightly smug tone, like they’ve figured out the secret to eternal marketing bliss. Turns out, they might be onto something; just not in the way they...

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What Is Email Automation?

What Is Email Automation?

Ever wish you could clone yourself just to keep up with emails? Yeah, same. But since we’re still waiting on that feature (looking at you, Elon), email automation is the next best thing. It’s like hiring a tireless, invisible assistant who never sleeps, never forgets,...

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What Makes a CTA Actually Work?

What Makes a CTA Actually Work?

Let’s talk about the tiny piece of text that decides whether someone buys your product or bounces faster than a cat near a vacuum. Yep, we’re talking about CTAs, Calls to Action. The phrase itself sounds like a military command, but in digital marketing, it’s more...

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