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What Is a Campaign?

Today we’re talking about marketing campaigns. Not the kind with slogans on buses or people in suits shaking hands, but the digital kind; the ones that quietly follow you around the internet after you Google “best waterproof sneakers.” You know the ones. They’re...

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What Are Google Reviews?

Today we’re talking about Google Reviews. You’ve probably read one while standing in a parking lot, trying to decide if that taco place with 4.3 stars is worth the risk. (Spoiler: it usually is.) But from a business perspective, these reviews pack way more punch than...

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What Is Facebook Ads Manager?

Today we’re talking about Facebook Ads Manager. Or as some marketers call it, “the dashboard that makes you question your entire budget at least twice a week.” If you’ve ever stared at a campaign wondering why your beautifully designed ad is getting outperformed by a...

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