Let’s talk about click-through rate. It’s the one metric that sounds simple; just a percentage, right? But somehow, it manages to stress out marketers more than a Monday morning Slack message that starts with “quick question.” You launch a campaign, wait patiently (or...
What Makes a CTA Actually Work?
Let’s talk about the tiny piece of text that decides whether someone buys your product or bounces faster than a cat near a vacuum. Yep, we’re talking about CTAs, Calls to Action. The phrase itself sounds like a military command, but in digital marketing, it’s more...
What Is TikTok Marketing?
TikTok marketing. Sounds like something your teenage cousin might be better at than your entire marketing department. And you know what? That might not be far off. But don’t worry, no need to start dancing on camera just yet. Let’s break it down so it makes sense to...
How to Launch a Newsletter in Mailchimp
Today we’re talking about newsletters. Yes, those things clogging up your inbox next to shipping confirmations and “we miss you” emails from that one brand you bought socks from in 2019. But here’s the kicker: email newsletters still deliver one of the highest returns...
What Is a Drip Campaign?
Today we're talking about drip campaigns. Not the kind you wear ironically to a music festival, but the kind that quietly nudges people toward buying your product while you sleep. It’s like having a polite, persistent salesperson who never gets tired, never forgets a...
What Is the Metaverse in Marketing?
So, what on Earth is the metaverse, and why is marketing so interested in it? Picture this: you’re walking through a virtual mall, trying on shoes your real feet will never touch, chatting with avatars that look suspiciously like your coworkers, and buying digital...
What Is Evergreen Content?
Evergreen content. Sounds like something you'd find in a garden center, right next to the potted ferns. But in digital marketing, it’s a whole different kind of plant; less leafy, more linky. It’s the stuff on your site that keeps working long after the publish date....