You ever browse a product, think “Hmm, maybe,” and then forget about it completely until it stalks you across the internet? That’s not your imagination. That’s video retargeting, and it’s smarter than it looks. It’s also less creepy than it sounds, if you do it right....
Let’s talk about welcome emails. Not the kind you get from your dentist that says “Welcome to our family” with a clipart tooth and a Comic Sans signature. I mean the kind that actually works—the kind that makes people want to stick around, click things, maybe even buy...
Today we’re talking about SEO and Google Ads. Two tools, one goal: get people to your site. One plays the long game with strategy and patience; the other throws money at the problem and shows up immediately. It’s kind of like gardening versus ordering takeout. Both...
Today we're talking about Google Analytics. You know Google, they’ve been tracking your every digital move since before TikTok was a twinkle in Vine’s eye. And if you’re in marketing, odds are you’ve either used Google Analytics or pretended to understand it in a...
Let’s talk about reputation scores. You know how your Uber driver’s rating can make or break your willingness to get in the car? Same idea, just scaled up and dressed in business casual. Whether you’re a brand, a public figure, or a local bakery trying to survive...
Today we’re talking about UTM parameters. Not glamorous, I know. Nobody ever said, “Wow, those five little tags at the end of a URL really changed my life.” But you know what? If you’ve ever tried to figure out where your traffic is coming from and why half your...
Today we’re talking about video ads. You’ve seen them, on your phone, before YouTube videos, sandwiched between Instagram Stories, even lurking in the corner of your favorite recipe site. Some are great. Most are forgettable. A few make you want to throw your phone...
