Today we’re talking about YouTube SEO. You know YouTube, right? That place where you can learn quantum physics, fix your dishwasher, and fall into a rabbit hole of raccoon rescue videos—all before lunch. With over 2.7 billion people tuning in every month, YouTube...

Spas and salons have a superpower: they make people feel better about themselves in under an hour. That’s no small thing. But here’s the catch: there are a lot of places doing the same thing, often within a five-minute drive. So the real question is, how do you get...

Today we’re talking about bad reviews. You know the ones; those little digital gut punches that show up when you least expect them, usually right after you thought everything was running smoothly. One minute you're thinking, “Wow, we’re crushing it,” and the next,...

Today we’re talking about Web3. You’ve probably heard the term floating around in tech circles, usually followed by a mix of excitement, confusion, and someone asking, “Wait, is this about crypto?” Fair question. Web3 has become one of those buzzwords people toss into...

Let’s talk about Reels. You’ve seen them. You’ve probably scrolled past 47 of them before finishing your coffee. They’re short, vertical videos that somehow manage to be both addictive and occasionally informative. And yes, they’re Instagram’s answer to TikTok; which...

Today we're talking about first-party data. You know, the kind of data your business collects straight from the source, like when someone actually tells you what they want, instead of you guessing based on their vague internet trail. It's the digital version of...