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Today we’re talking about marketing automation. You know, that thing your coworker keeps mentioning in meetings with a slightly smug tone, like they’ve figured out the secret to eternal marketing bliss. Turns out, they might be onto something; just not in the way they...
Today we’re talking about ROI in marketing. Not the sexiest acronym, sure, but it’s the one your CFO actually cares about. You can make the prettiest campaign in the world, but if it doesn’t move the revenue needle, well, it’s just a very expensive mood board. So,...
Today we’re talking WooCommerce. Yes, that thing you’ve probably heard tossed around in WordPress circles like it’s some kind of secret handshake. Turns out, it’s not a secret; it’s just quietly powering over 6 million online stores, letting people sell everything...
Today we’re talking about thought leadership. Sounds a little lofty, right? Like something whispered at TED Talks or printed on the back of a hardcover business book with a red ribbon bookmark. But here’s the thing: it’s not just for people with personal brands and...
Today we’re talking about WordPress. You’ve probably heard of it. Maybe you’ve even cursed at it while trying to align a photo on your blog in 2012. But here’s the thing: WordPress might look like a dusty blogging tool from the early internet, but it’s the backbone of...
Let’s talk about scheduling tools. Not exactly the sexiest topic, I know. But if you’ve ever spent 20 minutes trying to find a meeting time that works for four people in three time zones, you already understand the quiet rage that leads people to Google things like...
Today we’re talking about brand voice. You know, that thing companies use when they want to sound like more than just a logo and a legal entity. It’s how brands go from “just another business” to “oh, I love them.” And yes, it’s about the words, but it’s also about...