As AI floods the stack, marketers are learning that cost isn’t just measured in dollars. Let’s start with a number: $2 per million input tokens. Sounds cheap, right? That’s what OpenAI charges for GPT-4.1 to read your prompts. But if you want it to talk back, you’ll...
How AI and Authenticity Are Rewriting B2B Brand Playbooks Let’s start with something that used to sound impossible: B2B brands getting funny on LinkedIn. Not quirky, not “relatable,” but actually funny. HubSpot’s social team has pulled it off, and the numbers back...
As AI reshapes discovery and decision journeys, marketers must rethink both where they show up and how they persuade once they arrive. Let’s start where most users now do: inside a chatbot’s answer box. Ahrefs just dropped a hefty guide to 15 Answer Engine...
Why high-performing ads and landing pages aren’t creative accidents; they’re engineered outcomes Let’s talk about landing pages. Not the pretty kind you show your boss in a slide deck, but the kind that actually converts. HubSpot just released a new guide, and while...
Why surviving the algorithm now means playing the long game, and automating the short one If you’ve been wondering why your shiny new blog post isn’t climbing the rankings like it used to, you’re not imagining things. Organic visibility has become a slow grind....
Why SEO is aging in place while PPC is getting scrappier, and what that means for your content investment strategy Let’s start with a little reality check: SEO is getting older. Not in a tired, worn-out way, but in a “you’d better respect your elders” kind of way. A...
