Why neuroscience and AI content preferences are converging to reshape digital strategy Marketers have already made peace with the idea that they’re not just writing for people; they’re writing for algorithms too. But now, something weirder is happening—the gap between...
Why AI Search and CRM Are Obsessed With What’s New Let’s start with the quiet shift that’s not so quiet anymore; AI search is putting a premium on freshness—not just as a nice-to-have, but as a measurable edge. According to new data from Ahrefs, when AI tools like...
What Still Gets Clicked in the Age of AI As AI eats the SERP, marketers are rethinking how to earn attention, and where it even lives now. Let’s not pretend we’re still debating whether to use AI. That ship sailed sometime between the third ChatGPT update and the...
As AI Overviews take over search real estate, marketers have to rethink what visibility actually delivers. Let’s not sugarcoat it. Google’s search results are starting to feel like a walled garden. And the walls? Built by AI. According to fresh data from Ahrefs,...
AI and inclusive metrics are forcing marketers to get a lot more specific, a lot more often. Let’s not pretend this is just a trend. Between AI content tools and inclusive marketing strategies, the bar for what counts as effective has moved. It’s not enough to crank...
Authenticity vs. Algorithm in the Age of AI Let’s not sugarcoat it; the way content gets seen online is changing fast, and not always in ways that make sense. If you’ve been clinging to keyword density or backlink volume like they’re still the holy grail, this week’s...
Utilities and hotels are rewriting what customer relationships actually mean Let’s skip the platform leaderboard. That’s not the story. What’s more interesting is this: two industries that couldn’t be more different—utilities and hospitality—are suddenly doing the...
