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What Still Gets Clicked in the Age of AI As AI eats the SERP, marketers are rethinking how to earn attention, and where it even lives now. Let’s not pretend we’re still debating whether to use AI. That ship sailed sometime between the third ChatGPT update and the...
Why training AI in your brand voice and rethinking SEO for AI search are now core marketing competencies Let’s start with something that’s been quietly shifting under our feet; AI isn’t just writing for your brand anymore. It’s starting to be your brand. Or at least,...
Why the smartest marketing strategies in 2024 start with identity, not output Let’s not pretend AI is the future of marketing. It’s already here, running campaigns, writing copy, and, when used well, actually making marketers look smarter than they are. A fresh piece...
Why AI fluency and TikTok SEO are now essential tools in the marketer’s visibility playbook Let’s not sugarcoat it. If your visibility strategy still revolves around Google rankings and weekly blog drops, you’re playing last year’s game. Two things are shifting the...
As AI content floods the web, marketers face a growing visibility problem When a blog post written by AI costs about $131 and a human one runs $611, you can see why marketers are reaching for the robot. That’s the latest from Ahrefs, which found that while AI content...
What a newsletter founder and 66% of marketers know about scaling without burning out Tom Orbach didn’t spend a dime on ads. Not one. And yet, in under two years, he built a 40,000-subscriber newsletter that marketers now treat like a blueprint. His secret? Nothing...
As AI reshapes how users find information and how marketers deliver it, the rules of visibility and scale are being rewritten—from the SERP to the startup. Let’s not sugarcoat it; Google’s AI Overviews are eating traditional search alive. According to Ahrefs, those...