From AI agents to ecommerce video, the tools quietly reshaping strategy Some of the most powerful marketing tools this year are the ones your customers will never notice. They don’t show up in headlines or dashboards. They don’t wear logos. But they’re working...

Google’s AI Overviews are tuning out technical SEO and tuning in to brand chatter. Let’s not sugarcoat it; backlinks aren’t what they used to be. Google’s AI Overviews, the new gatekeepers of search visibility, are giving more weight to how often your brand gets...

Threads gains traction while AI-fueled misinformation spreads like wildfire Let’s start with the thing nobody wanted to bet on last summer: Threads. After its buzzy launch and equally dramatic nosedive, most marketers filed it under “nice try” and moved on. But here...

As AI floods the stack, marketers are learning that cost isn’t just measured in dollars. Let’s start with a number: $2 per million input tokens. Sounds cheap, right? That’s what OpenAI charges for GPT-4.1 to read your prompts. But if you want it to talk back, you’ll...

How AI and Authenticity Are Rewriting B2B Brand Playbooks Let’s start with something that used to sound impossible: B2B brands getting funny on LinkedIn. Not quirky, not “relatable,” but actually funny. HubSpot’s social team has pulled it off, and the numbers back...

As AI reshapes discovery and decision journeys, marketers must rethink both where they show up and how they persuade once they arrive. Let’s start where most users now do: inside a chatbot’s answer box. Ahrefs just dropped a hefty guide to 15 Answer Engine...