If you’re trying to get more website traffic in Colorado Springs, you’re not alone; and you’re definitely not wrong. The city’s growing fast, with tech startups, military families, and tourists all bumping elbows on the same sidewalks. It’s a weird mix of hiking boots and laptops, and that makes digital marketing here… well, a little tricky. But also kind of fun. Let’s talk about how to make your site stand out without shouting into the void.
Start local, stay visible.
First things first: local SEO isn’t optional here. If you’re not showing up when someone Googles “best coffee shop in Old Colorado City,” you might as well be invisible. That starts with your Google Business Profile. Make sure your name, address, and phone number match across every listing. Yes, even the weird ones your cousin set up in 2017.
Then use location-specific keywords that actually make sense. Stuff like “Colorado Springs web design” or “tattoo shop near Manitou Springs” works better than just cramming “Colorado” into every sentence like it’s seasoning.
Also, build citations in the right places. These aren’t backlinks, exactly; they’re listings that reinforce your legitimacy. Think:
And if you’re feeling nerdy, add schema markup to your site. It’s basically a way to tell Google, “Hey, here’s exactly what I am and where I live.” Use this: schema.org/LocalBusiness
Tell stories that live here.
People in Colorado Springs care about Colorado Springs. So if your content feels like it could’ve been written in Boise, it’s probably not going to hit. Hyperlocal content works because it feels familiar. You’re not just optimizing for SEO; you’re proving you belong.
Write about stuff that matters here. That could be a post like “Top 5 Hiking Trails Near Garden of the Gods” or “How Local Businesses in Colorado Springs Are Adapting to Digital Trends.” The point is to show you’re part of the community, not just marketing to it.
Want to boost that reach? Partner with local influencers. Not the ones with 500k followers in LA. The ones who post about brunch in Old Colorado City and get 300 likes from people who live two blocks away. Tools like Upfluence and IZEA can help you find them.
Speak to your ZIP code.
If you’re running paid ads, don’t waste money going wide. Geo-target them. Focus on neighborhoods like Briargate, Broadmoor, or Downtown. People in these areas search differently, click differently, and buy differently.
And your ad copy should sound like it belongs here. Mention landmarks or events. “Need a Website That Works as Hard as You Do in Colorado Springs?” is going to land better than “Affordable Web Design Services for Your Business.” One feels like a neighbor; the other feels like spam.
Earn links that actually matter.
Backlinks help your SEO, sure. But not all backlinks are created equal. If you can get featured in local publications, that’s gold. Think The Gazette, Springs Magazine, or KRDO News.
You can pitch a guest post, sponsor a local event, or just do something interesting enough that someone wants to write about it. These links don’t just boost rankings; they send real traffic. From people who live here. Who might actually buy something.
Be social, but like, actually social.
Social media is full of noise, but local groups are still surprisingly human. Facebook groups, Reddit threads like r/ColoradoSprings, even Nextdoor—these places are where people ask real questions. “Anyone know a good plumber?” “Where can I get a decent bagel?” If you’re in there, answering honestly (and not just selling), people remember you.
Also, use location tags and hashtags that people actually search. #ColoradoSprings, #COSpringsBiz, #SupportLocalCOS—stuff that connects you to the place, not just the algorithm.
Go fast, or get left behind.
Mobile traffic in Colorado Springs is no joke. Between tourists checking maps and locals scrolling while waiting for their burrito, your site better load fast and look good on a phone. If it doesn’t, they’ll bounce before you can say “Page Not Found.”
Use tools like Google PageSpeed Insights and GTmetrix to see how you’re doing.
Aim for under three seconds; less if you can manage it. And yes, that means compressing images, cleaning up code, and maybe not using that autoplay video of your office dog.
Speak to the military and the tourists.
Colorado Springs isn’t made up of just locals. It’s also home to five military installations and a steady stream of visitors heading to Pikes Peak or the Air Force Academy. That’s a lot of foot
traffic—digital and otherwise.
Create content or offers that speak directly to these groups. “Military Discount Web Design in Colorado Springs” or “Top Attractions in Colorado Springs for First-Time Visitors” aren’t just catchy; they’re specific. And specificity sells.
You can also run PPC campaigns targeting military families or people searching for travel tips in the area. They’re already looking; you just need to show up.
Don’t guess. Measure.
You can’t improve what you don’t track. So set up Google Analytics 4 and Google Search Console. Watch how people move through your site. Where they land. Where they leave. What makes them stay.
Look at bounce rate, session duration, and conversion paths. Then tweak. Repeat. Tweak again. Marketing here isn’t static; it’s a loop.
So, what’s the takeaway?
Driving traffic in Colorado Springs isn’t about shouting louder. It’s about sounding local. Acting local. Being local. From SEO to content to ads, the more your strategy reflects the quirks, rhythms, and needs of this city, the more people will click. And stick around.
That’s the view from the ground.
We’ll be back soon with more real-world insights.
Until then, keep building.
– Perfect Sites Blog