Posting on social media once a month is like showing up to a party just as everyone’s leaving, waving from the sidewalk, then
disappearing for another four weeks. People might vaguely remember your outfit; but they won’t remember your name. And with billions of users churning out content every second, the party is loud, crowded, and moving fast.
If your brand is whispering once a month, you’re not being ignored; you’re being forgotten.
The algorithm is not your friend (unless you feed it).
Let’s start with the obvious villain in this story: the algorithm.
You know, that mysterious, ever-changing thing that decides who sees what. Platforms like Instagram and Facebook don’t reward silence; they reward activity. They want you posting, replying, liking, sharing, and generally acting like you live there.
According to Hootsuite, Instagram business accounts that post at least once a day see much higher engagement rates than those that post sporadically. One lonely post per month? That’s not enough for the algorithm to even notice you exist. It’s like tossing a paper airplane into a hurricane and hoping it lands somewhere useful.
People forget fast (and forgive slowly).
Even if the algorithm decided to cut you some slack, your audience probably won’t. Human attention spans are now clocking in at around eight seconds, which is, yes, technically shorter than a goldfish’s. Microsoft said it, not me.
That means if your brand shows up once every 30 days, you’re not building recognition or trust; you’re just a blip. A vague memory. Consistent posting keeps you in the feed and, more importantly, in people’s minds. Familiarity breeds trust, and trust is what eventually gets people to click, buy, or recommend.
You can’t build a relationship by ghosting.
Social media isn’t a billboard. It’s not a one-way megaphone. It’s a conversation, and conversations don’t work if you disappear for weeks at a time. When you post more often, you create more chances to actually talk to your audience—to answer questions, jump on trends, or just say something useful when it matters.
Sprout Social found that 64% of consumers want brands to connect with them. Not just sell to them. Connect. That doesn’t happen with one post a month. That happens with regular, human interactions.
Testing, tweaking, and trying again.
Here’s something marketers don’t like to admit: a lot of social media is trial and error. You post. You see what works. You adjust; then you do it again. That’s how you get better.
If you’re only posting once a month, you’re not learning; you’re guessing.
Brands that post several times a week can spot patterns, learn what resonates, and improve their messaging with real feedback—not just gut
feelings. Buffer has explored this in depth.
Social media isn’t just for engagement. It’s fuel for your entire digital presence.
Social media doesn’t live in a vacuum. It feeds into your whole digital presence. Posting regularly drives traffic to your site, helps distribute your content, and sends positive signals to search engines. If you’re only posting once a month, you’re missing out on that ripple effect.
And if you’re in B2B? Platforms like LinkedIn and even Twitter (yes, it’s still alive) are deeply tied into buyer research. A monthly post isn’t going to catch someone mid-funnel; it might not even catch them mid-scroll. HubSpot breaks this down in their State of Marketing report.
Your competitors are already ahead.
Here’s the part that stings: while you’re thinking about what to post next month, your competitors are already five posts deep into this week. The median posting frequency, according to Rival IQ, is 4.55 times per week on Facebook and 5.04 on Instagram. That’s the middle; not the high end.
If you’re posting once a month, you’re not falling behind; you’re disappearing.
And in digital marketing, invisible brands don’t get clicks, engagement, or conversions. They get forgotten.
You can’t win if you don’t show up.
Look, I get it. Posting regularly is work. It takes planning, creativity, and a little bit of nerve. But monthly posting isn’t a strategy; it’s a placeholder. And placeholders don’t build
audiences.
If you want your brand to be remembered, trusted, and chosen, you have to show up. Often. Thoughtfully. Like you mean it. Because in a world that scrolls fast and forgets faster, consistency isn’t a nice-to-have; it’s your only shot at staying relevant.
That’s one more tool in the belt.
We’ll be back soon with more you can use.
Until then, keep building.
– Perfect Sites Blog
